South Asian Institute for 
Research and Training

[ Incorporated under Section 8  of Indian Companies Act, 2013 ]
Formerly known as South Asian Research Corporation


Prof. Ashaq Hussain Najar

School of Management Studies

Central University of Kashmir, Ganderbal

[email protected]

Advisory Board Members

Prof Deepak Raj Gupta, CU Jammu

Prof Parikshat Singh Manhas,

University of Jammu 

Prof S. K. Gupta HNBGU 

Mr. Rajeev Mehrothra, IHM Kurukshetra

Prof S .Fayyaz Ahmad CU Kashmir 

Dr. Fayyaz Ahmad Nikka, CU Kashmir

Prof Sunil Kabia, Jhansi University 

Mr. Qazi Shabir Ahmad, IHM Srinagar

Dr. Nichola, Guayana University 

Editorial Advisory Board

Dr. Ramjit Singh CU Kashmir

Dr. Zubair Ahmad Dada, University of Kashmir

Prof. Vandana Mishra Chaturvedi, D Y Patil Uinversity ,Mumbai 

Mr. Anand Banda, IHM Hyderabad 

Dr.Ankush Ambardar, Kurukshetra University 

Dr. Paramita, IGNOU

Notice to Readers

Publication of papers and other contribution in this journal does not necessarily imply agreement with the statements made or opinions expressed ;for which the respective writers alone are responsible.

Journal of Kashmir for Tourism and Catering Technology

June 2015 Issue

ISSN 2348 1986

Editor in Chief : Ashaq Hussain Najar

Role of events in Tourism Promotion and Building City Image – A study on Balijatra in Cuttack


Shwetasaibal Samanta Sahoo

M. Devendra

Organizational Culture Practices in Indian Hotel Industry: An Empirical Study


                                                                                 Ankush Ambardar

Himanshu Malik

Rural Tourism in developed, developing and LDC’s: A critical review of Literature

Suman Sharma

Amit Katoch

The Vital Components of Restaurant Service Quality that affect Guest Satisfaction in Srinagar of Kashmir valley


Hafizullah Dar

Naveen Chahal

Syed Aasif Mehboob Bukhari


Ergonomics in Hotels – The Need of the Day


                                                                                         Subrata Pal

Detailed Analysis Of Potential Of Tourism Attractions In Pahalgam Valley


                                                                                Subzar Ahmad Sheikh

Nadeem Akbar Najar, CEng(I)
South Asian Institute for Research and Training